We deal with a variety of clients, from startups to enterprises, and while some smaller businesses still use spreadsheets to track contacts and sales tasks, most businesses have a customer relationship management (CRM) system. And eventually, every brand wants, or needs, to move to a new one. Companies switch CRMs for lots of reasons - they want more functionality, different functionality, or different integrations with other tools.. While the reason for switching CRMs is unique to every client, if you’re considering making the switch, we will be there for key considerations and tips you need to keep in mind to ensure the process goes smoothly.
Customer Relationship Management (CRM) is a business approach that includes the practices and strategies a company uses to determine the best ways to manage and maintain business relationships and interactions with customers, clients, partners or prospects. There is an operational side and an analytical side to CRM. The operational side refers to the approach an organization takes to interacting with customers. The analytical side of CRM is the technology-based CRM tools that companies use for the record-keeping and analysis of consumer data. Both CRM models can help a company provide customers with services and products that provide more value for a lower cost than competing companies. The overall goal of CRM is to improve business relationships with customers for increased customer retention and sales.
CRM Email Campaigns
The integration of email marketing with CRM eases the work of the sales and marketing team. With this integration, email marketing makes the best use of CRM tools to produce a more personalized, effective email for prospects and existing customers. The sole purpose behind it is to stay connected with the leads and existing customers and to be at the top of their minds always. Email marketing at present is one of the effective ways to communicate with the prospects and promoting new products and services to existing customers. Introduction of email marketing CRM software offers ample of benefits & advantages to businesses in building the relationship with the prospects and also nurturing a strong relationship with existing customers.
CRM Workflow Management
Are you among the 72% of small business owners who feel overwhelmed by the load of responsibilities? Roughly 84% of business owners are working overtime and poor time management is cited as the top productivity killer. That’s exactly why 49% of companies use sales automation. Imagine being able to reproduce high conversion rates with little to no effort. But this is only possible if you’re implementing a well-planned (and tested) workflow. Then to take it a step further, you can automate this workflow by using a Customer Relationship Management (CRM) system. It is important to understand the benefits of implementing a CRM software. If you haven’t implemented one as yet, these stats will change your mind.
KBB ICO Workflow Management
As you know, the secondary vehicle market is brutal. When you sign up for the KBB Instant Cash Offer Program, you have all the intentions of using the service to its full extent. However, when the leads come flying in, the realization that this may not be as easy as you had planned. That's where CRM Workflow comes in. Your CRM Workflow will guide your staff through the customer process lifetime. To connect with the consumer lead as early as possible is paramount. The long-term follow-up is the key to make this program work for you and your Dealership. Talk to one of our Workflow Specialists and start maximizing your KBB Instant Cash Offer efforts.
Google Streetview Virtual Tours
Choosing the right restaurant, cafe or hotel is often tough. Build trust with a high-quality virtual tour that lets people experience your location before they arrive. These immersive, virtual experiences inspire greater confidence among prospective guests and patrons. A trusted professional for hire can help you more easily create and publish your virtual tour. Listings with photos and a virtual tour are twice as likely to generate interest. On average, 41% of these place searches result in an on-site visit. When searching for businesses, consumers use mapping products 44% of the time.
Google SEO Campaigns
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Google Marketing Platform is empowering marketing teams to deliver more relevant, better personalized and effective marketing with content and analytics, with better data privacy and control at customer’s hands. Google also announced its Google Measurement Partners. Google Measurement Partners is a superfluous program for the new and existing partnerships with Google. The program would offer brands a variety of options to measure their advertising media, Google Ads, YouTube, and more. Find what it means to you and your Company. Contact one of our Marketing Pros!
Youtube Ad Campaigns
YouTube Viewers are obligated to sit through 5 mandatory seconds of the ad, after which they get to decide if they want to keep watching or skip the rest of the video and go on to what they wanted to see in the first place. If you’ve done some good targeting and have an interesting video ad, viewers might opt to continue watching, which can only mean you’re doing it right!. With in-stream video ads, you don’t pay unless the viewers watch your video for 30 seconds, or until the end of the video. If they choose to skip, you don’t pay a penny. What’s great is that with this option, you can create videos longer than 30 seconds, allowing you to experiment with video ad lengths. In-stream ads allow for contextual targeting, interest targeting, and demographic targeting. The more specific your campaign, the better. A powerful platform. Contact us today to see how we can grow your brand!
Google Ad SEM Campaigns
Google Ads is a great way to expose your company and product to interested customers. In the PPC (pay-per-click) marketing model, part of an inbound marketing strategy, an advertiser bids on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them into the advertiser’s site. Search engine PPC advertising is a great alternative for a business that is struggling to get a leg up on the competition in their SEO ranking. Unlike traditional advertising, SEO or social media, PPC tools (especially AdWords) provide a whole array of metrics that allow you to see what is working and what is not. This means that you can adjust your approach and marketing budget accordingly – based on real numbers and not hunches.
Online Reputation Marketing field has evolved from the marriage of the fields reputation management and brand marketing and involves a brand’s reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.
Bing/Yahoo Ad Campaigns
Bing Ads is a great way to expose your company and product to interested customers. In the PPC (pay-per-click) marketing model, part of an inbound marketing strategy, an advertiser bids on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them into the advertiser’s site. Search engine PPC advertising is a great alternative for a business that is struggling to get a leg up on the competition in their SEO ranking. Unlike organic SEO rankings which can take time (even months) to establish – especially in highly competitive sectors, paid PPC advertising can instantly put a business’s ad on the front page of a user’s search. PPC advertising on partner networks works by placing a more static ad (such as a banner ad) on another website. This is a less targeted approach than search engine advertising but it is usually less expensive as well. PPC advertising has a number of advantages which we have already noted. But one of the things that marketers like best about PPC marketing, is how easy it is to measure return on investment. Unlike traditional advertising, SEO or social media, PPC tools (especially AdWords) provide a whole array of metrics that allow you to see what is working and what is not. This means that you can adjust your approach and marketing budget accordingly – based on real numbers and not hunches. Talk to one of our Marketing Pros!
Digital Remarketing allows you to show ads to people who’ve previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services that they viewed on your website. Amazon can use remarketing to show you an ad featuring that same product you didn’t buy, nudging you to make the purchase. But you can also use remarketing to create audiences using email addresses you’ve collected from your current customers or through lead generation. Talk to one of our Marketing Pros!
Social Media Marketing
Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. Talk to one of our Social Media Marketing Pros!
Bing/Yahoo SEO Campaigns
As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to claim the best possible rankings for relevant keywords
Virtual (VR) Interiors
Faster Sales. Guaranteed. eBay Motors. Autotrader. Carvana. There’s more than a few companies out there eating away at your car sales. Evolvemotive VR Interiors is a 360° platform that lets you step on the gas and get more mileage out of your online sales efforts.
Video isn’t exactly the next big thing, we’re not going to try to pretend that we invented the idea of marketing your dealership using video. But we think it’s fair to say that not all automotive video marketing is created equal. There is a lot of poor video content out there that isn’t doing anyone any favors
Vehicle photography has a sharp learning curve, with the incline coming primarily in post-production. A skillset that involves incredible amounts of time learning compelling techniques. The photos can be used for attracting customers and selling cars. Good photos often make selling easier, especially if the photos show the things that customers normally look for in a car.
Dealerships are increasingly becoming more and more aware of the importance to show-off their inventory from an aerial perspective using aerial photography. Our Drones can provide up to 20mb photograph stills and/or stunning 4K video for a fraction of the cost as compared to similar services provided by aircraft or helicopter.
From vocal technique, including the right microphone, preamp, eq, and compression, to how it’s all edited and put together, there’s a big difference between a standard upbeat voice over and a true Hard Sell/in your face voice over.
3D Vehicle Modeling
The future of delivering online vehicle exterior views will be adapted to be aligned with what online consumers already get from other retailers. That’s where 3D modeling takes importance. To deliver an experience that allows the consumer to “spin” the car online with a white background. Unlike traditional photography, 3D modeling will make you online experience on par with other future-forward websites.
Audio/Video Ad Spots
We create auto dealer ads and videos which grab the attention of the audience, get them interested in what you have to offer, and then drive them to your dealership and website. Our unique car dealer advertising formula gives you a very professional presentation, but it’s never boring. We are auto dealer advertising specialists and car dealer video production pros who believe in impact!
YouTube 360° Interiors
Car buyers no longer visit dealerships to research their potential purchases. A Cox Automotive study found that consumers spend 60% of their time online researching what to buy, and who to buy from. Not only that, but the number of dealerships car buyers visit before making a purchase has declined, and most shoppers spend four fewer days in the market overall. With less time and dwindling opportunities to draw customers to your dealership, the time to influence and convert potential car buyers begins online.
Put your customers in the driver’s seat! We create personalized packages for car dealerships that are proven to increase sales. Give customers a 360-degree view of your dealership, the scale of the lot and your entire inventory. Aerial footage captures your vast selection, with views of your floor from above. It’s a quick, efficient and simple way to encourage customers to choose your dealership.
What People are Saying
“We had never seen Customers come from as far as Santa Barbara and San Diego. Our business double almost overnight“
Charlie S. (Auto Dealer)
“We had to turn it off ”
“Sometimes we got too many customers. Unlike traditional media, you can’t control the flow our prospective clients. An overwhelming success! “
Alfonso V. (Auto Dealer)
“Their advanced media solutions keep us focused on selling not keeping up with technology. They have all the tools to keep you modern“
Pete B. (R.V. Dealer)
“My CRM Go Team”
“They trained our Employees, new and old. Established a coherent workflow that now represents my Company fully when they use Dealersocket”
Sam B. (Auto Dealer)
NOTE: All product names,